What is your Spanish Language Support Strategy?

Do you have a strategy? Are you interested in reaching, selling to or supporting a base of customers who are prefer speaking in Spanish?

The Spanish language market in the US is growing tremendously.

According to census data, there may be as many as 43 million Spanish speaking people in the United States by 2020. “With more than 37 million speakers, Spanish is by far the most spoken non-English language in the U.S. today among people ages 5 and older. It is also one of the fastest-growing, with the number of speakers up 233% since 1980, when there were 11 million Spanish speakers.”

Do you have a strategy for acquiring and servicing those clients? I have spent years developing the industry all over Central America, from my headquarters in Costa Rica. I have helped developed centers in every nation in Central America except Panama. One of the best near shore locations for BPO and Contact Center work, is Nicaragua. Nicaragua has experienced tremendous growth over the last 10 years, and has only improved as infrastructure has caught up with other countries in the region.

Nortech, a Business Process Outsourcing Firm in Managua, Nicaragua, has been in business for 9 years and has a stellar reputation for providing back office services to companies in the United States. The Center is state of the art in its technology and redundancy, and has the resources to provide outsourcing services for voice and non voice projects. Nortech has over 11,000 square feet of immediately available space, and can build out that space quickly and efficiently for any type of campaign or project.

Nortech is the type of company that creates value for its client through relationship building. Each client is treated as if they were Nortech’s only client, and their clients customers are provided with the type of individual attention that companies sometimes not provide in-house.

Nortech is positioned to provide services in English and Spanish, but provides special value with Spanish Language service, support and sales campaigns. Nortech’s staff are highly educated, cultured and professional. Many of their employees have spent time in the United States and are accustomed to the culture. Nicaraguan Spanish is accent neutral, and their agents can understand and be understood by Spanish speakers of any background.

Nortech has the infrastructure, talent and experience to provide a wide variety of services, from back office processes, voice, chat, email, social media support, to clients anywhere in the world. Nicaragua is one of the safest countries in the world and has developed technology infrastructure to support international projects of all sizes and complexities.

If you are interested in exploring ways to improve customer satisfaction, lower cost, or just to expand your Spanish Language sales and Support Capabilities, lets talk. For more information, contact me directly.

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The Business Adventures of an Expat Call Center Guru in Costa Rica